HBO Goes With Adobe For 'TV Everywhere'

HBO will provide encrypted video content to distribution partners for "TV Everywhere"-style services using Adobe Systems' Flash multimedia platform and PlayerBox which can make a stand-alone webplayer, although the premium programmer said it's amenable to working with other Internet-video technologies.
HBO's broadband-video complement for TV subscribers, dubbed HBO Go, will use Flash and the Adobe-developed encrypted Real-Time Messaging Protocol, referred to as "RTMPE," HBO chief technology officer Bob Zitter said in an interview.
"The Flash player is relatively ubiquitous across PCs and Macs," Zitter said. "It was important to us to make this offering work on Macs as well as PCs."
At the same time, HBO will work on an operator-by-operator basis before the full TV Everywhere vision -- meaning any cable, satellite or telco TV customers can access content from any participating site -- is in place industrywide. "If the distributor wants to use a different security wrapper that will be up to them," Zitter said.
Last month HBO said it will participate in Comcast's 5,000-home nationwide trial of On Demand Online. That will give HBO subscribers in the beta test access to full-length episodes of original series like True Blood, The Wire and The Sopranos, as well as movies including Transformers and The Dark Knight.
For the trial, Comcast will use the adaptive-rate Internet video player from Move Networks, with video provided via its Fancast and Comcast.net portals. Zitter said HBO enlisted consultants to assess the Move Networks player, and he said the technology is "encrypting the content to our satisfaction."
"As we roll out HBO Go, we're working through the technical aspects on a bilateral basis with the distributor that we're working with," Zitter said. Having a common Internet video platform across the industry "may have some value," he said, but noted that HBO's main interest is that what distributors are using "is secure and robust, and we have the right to approve that."
In March, HBO and two other Time Warner Inc. companies -- Turner Broadcasting System and Warner Bros. Entertainment -- announced a strategic alliance with Adobe to develop "next-generation video" across multiple distribution platforms.
Initially the video for HBO Go will be in standard-definition resolution, encoded with the MPEG-4 Advanced Video Coding standard compression format. "HD is something we're contemplating," Zitter said.
HBO, in a test with Time Warner Cable's Wisconsin division initiated in January 2008, used Microsoft's Windows Media digital rights management system. However, Zitter said, Microsoft does not have a cross-platform DRM approach for streaming video.
"When we begin to offer downloads [via HBO Go], which is not in 2009 but is on our road map, we will make a separate decision for [encryption] technology," Zitter said.
He added that HBO has used digital-video "fingerprinting" technologies for several years to identify when the programmer's content is being misappropriated on the Internet.


By Todd Spangler -- Multichannel News

Moyea Software Releases Moyea PlayerBox beta version

Moyea Software Company released PlayerBox Beta on July 28th 2009.
PlayerBox is a web player creating application. With initiative drag and drop edit-box, you can build a web FLV player through selecting and positioning components. With wide range of components, you can create fully customized web FLV player to play FLV videos to your website. It is easy to use with well-suited-to-task options and you will not have much difficulty to find what you need on the neat interface. With Moyea FLV Player that is packaged in the program, users can enjoy the freedom to add, delete or organize playlist so easy. (You also can edit your playlist by modify the code directly, but edit it in Moyea FLV Player is easier.)

This software allows you to save the unfinished work as a project file which can be loaded for further edit, which is a great time saver. You do not need to re-build a new player for a few modifications.

Moyea PlayerBox is capable of exporting both stand-alone webplayer which can be used on webpage directly and player skin which can be used by Moyea Flash Video MX, Moyea FLV Player and publishing wizard (You need to import a player skin to publish FLV videos). Publishing wizard is included and guides you step by step to publish FLV videos on a website.

Super undo and redo function allows you to cancel misoperation.

Moyea PlayerBox Beta Version is published for free trial and feedback collecting. For those who offer us valid and constructive feedback, we offer discount on named Moyea flash related products. And place an order before the full version is released and you can enjoy a discounted price.